Duolingo’s AI-Powered Features Enhance User Engagement

Luis von Ahn, cofounder and CEO of Duolingo, discusses the integration of AI into the popular language-learning app. He highlights Duolingo Max, a feature offering AI-driven conversations and video calls, which enhances user engagement. Engagement is prioritized over direct educational efficiency, as gamification retains users. Duolingo's revenue largely derives from iOS users, with expansion efforts focused on Android and international markets. Despite challenges, Duolingo aims to remain a leading educational platform, balancing quality and profitability through strategic decisions and innovative use of AI.